Company News, New Products

Rinna Beauty Expands Into Eye Color Cosmetics

Features eye shadow palette with four coordinated colors in a Rinna Beauty compact, a double-ended applicator brush, eye crayon and mascara.

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By: Lianna Albrizio

Associate Editor

Two years after bringing new style, attitude and confidence to lips, Rinna Beauty is batting its lashes in a new direction with what the brand is calling three sophisticated, bold and brassy Iconic Eye Kits. Featuring a captivating eye shadow palette with four coordinated colors in a chic Rinna Beauty compact, the kits also include a double-ended applicator brush, eye crayon for lining, and the new Lash Out Mascara, a jet-black vegan formula, to finish off the look by volumizing, lengthenin...

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